Networked Media refers to building strategic marketing programs not just a website. Don’t get us wrong, we are not against websites — in fact, we can build very useful sites.
However, we will start the process by asking questions to determine if you need a website. A strong online presence can be built and managed focusing on social networks if that proves to be the dest solution for your team’s workflow. Here are some questions that you need to address:
- Are there are online transactions or information that require a standalone website?
- Do you have the resources to manage day-to-day updates?
- What’s the best way to monitor your results?